| "The medium is the message" (McLuhan). The medium for delivering content continues to evolve over centuries: from the printed press to the telephone, from the radio and television to the computer, from cable and wires to mobile wireless technologies. Today, devices such as computers, tablets, mobiles are used to access content that live in what is called "the cloud". Access to content, anytime, anywhere, anyhow, is guaranteed through cloud-hosted structures. Content delivery, as one of many services, is called cloud computing.
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